In October 2011 Daniel and Eli Russell were charged with the task of raising $50 each for charity. The Russell family decided an old fashioned bake sale would be the best way to accomplish this. Being a passionate cook, Chris volunteered to help the kids make treats for the bake sale using crisp rice cereal and marshmallows. Shunning the treats from his childhood, Chris foraged through his pantry in search of culinary inspiration.
After a couple of hours, some sticky little fingers, and some licked-clean bowls later; they had created three flavors of treats: Mint-Chocolate Cookie, Butter Scotch Sprinkle, and Cherry-Dark Chocolate. Accompanied by Jennifer, they took the treats to their street corner and set up shop on their old lemonade stand.
Although their charming smiles may have inspired initial purchases, people soon came back to buy seconds and even thirds. Daniel and Eli sold all their treats, raised over three hundred dollars for the charity, and had customers lined up as they ran out.
Inspired by the success of the bake sale, Chris and Jennifer contacted Wendy Israel, the former Pastry Chef of their restaurants Moomba and TanDa. Wendy loved the idea of gourmet treats and agreed to come on board as the Pastry Chef, and the idea for TREAT HOUSE began to grow.
Over the past year and a half dozens of exciting flavors have been developed that please children’s and adults’ palates equally.
Treats are always made with the customer’s health in mind. All Treats are certified Kosher Dairy; and unless specified otherwise, are gluten-free, dairy-free, and nut-free. Our Homemade Marshmallows are made using raw cane sugar — never corn syrup. Breakfast bars contain brown rice, oats, flax, dried fruits, and seeds (some contain nuts.)
The team of Chris, Jennifer, and Wendy was completed with the addition of Michael Trenk, another 20-year restaurant veteran and friend. Chris and Jennifer are thrilled to have joined forces with their old friends to create TREAT HOUSE, an idea that grew from a bake sale.
While creating a profitable business was certainty our primary goal, it was also very important for us to find a meaningful and impactful way to continue to give back to our community. We considered many causes, however in the end we reflected on the many times that our friends and loved ones were affected by cancer. We learned that while many people are living longer after a cancer diagnosis, there is still a great need to support research for new cures, as well as provide support for patients who have been diagnosed with cancer.
We have partnered with The Leukemia & Lymphoma Society, which is an incredible organization that supports patients and their families with blood cancer, but also provides funding to develop lifesaving cures. Some of the therapies first approved for blood cancer patients are now helping patients with other types of cancers and other serious diseases. The Leukemia & Lymphoma Society exists to find cures and ensure access to treatments for blood cancer patients. We are saving lives not someday, but today.
Donations can be made directly to The Leukemia & Lymphoma Society OR help us as we Treat others by making a donation to cover the cost of shipping treats to those affected by a blood cancer. By partnering with The Leukemia & Lymphoma Society we are delivering treats to those in need. Your donation will help make this possible.
About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society ® (LLS) is the world’s largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care.
Founded in 1949 and headquartered in White Plains, NY, LLS has chapters throughout the United States and Canada. To learn more or to make a tax-deductible donation, visit www.LLS.org. Patients should contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET. to learn more about the resources that are available to support them and their families.